AI-powered sustainable fashion
Desen is a sustainable fashion brand founded in 2020, that has embraced artificial intelligence to revolutionize its design process, creating unique and personalized products while minimizing waste and empowering women artisans in Turkey.
Branding, Generative Design, Fashion Design
The brand design for Desen Shop, a slow-fashion company, incorporates a lively color palette and graphic motifs inspired by flowers, eggs, and abstract shapes. The name ‘Desen,’ meaning ‘pattern’ in Turkish, reflects the geometric and organic patterns found in their crocheted products, which have a vintage and sentimental connection to Istanbul and Turkey.
Desen’s design philosophy goes beyond aesthetics. It represents a celebration of traditional craftsmanship, creativity, and the cultural significance of Istanbul and Turkey. Each piece is carefully crafted with a sense of artistry and attention to detail, reflecting the brand’s commitment to quality and authenticity.