Izel Maras


AI-powered sustainable fashion

Desen is a sustainable fashion brand founded in 2020, that has embraced artificial intelligence to revolutionize its design process, creating unique and personalized products while minimizing waste and empowering women artisans in Turkey.


Branding, Generative Design, Fashion Design



The brand design for Desen Shop, a slow-fashion company, incorporates a lively color palette and graphic motifs inspired by flowers, eggs, and abstract shapes. The name ‘Desen,’ meaning ‘pattern’ in Turkish, reflects the geometric and organic patterns found in their crocheted products, which have a vintage and sentimental connection to Istanbul and Turkey.

In addition to its design philosophy rooted in traditional craftsmanship, Desen has also embraced the power of artificial intelligence (AI) to enhance its creative process. The integration of AI allows Desen to generate and explore new patterns, shapes, and designs from samples and crochet studies, ensuring designs are unique and original to Desen. By leveraging AI algorithms, it can experiment with different combinations, iterate quickly, and discover unique design variations that blend their vintage and sentimental references with a modern twist. This AI-driven design approach not only enhances their creativity but also enables Desen to push the boundaries of what is possible in crocheted fashion.


Desen’s design philosophy goes beyond aesthetics. It represents a celebration of traditional craftsmanship, creativity, and the cultural significance of Istanbul and Turkey. Each piece is carefully crafted with a sense of artistry and attention to detail, reflecting the brand’s commitment to quality and authenticity.

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