Branding for a Slow Fashion Brand

For Desen Shop, an Istanbul based slow-fashion company, I created a brand that evokes retro and nostalgic feelings. The brand uses a bright color set to match its product’s vibrant and playful look. The design system also utilizes many graphic motifs like flowers, eggs, and abstract shapes to make the brand feel liberal. The brand’s name ‘Desen’ means pattern in Turkish and alludes to the brand’s use of geometric and organic patterns in its product line.

You can view the website I designed and built for Desen here. You can see the Instagram page I manage and create content for here. The Instagram features a custom filter I built using Spark AR as well.