A Wordmark for a Design Conference

Wordmark and branding for Verizon’s internal design summit.

Discipline: Graphic Design, Identity
Client: Verizon
Sector: Telecommunications, Design
Location: New York, New York
Date: August 2020

Verizon organizes a yearly design summit to gather all designers under one roof to share updates on Verizon’s design body.

I wanted to allude to the technology dominant side of Verizon in this design, thus I embraced a binary aesthetic and kept the graphics really basic. To allude to the newly burgeoning design side of Verizon I used a mental reference to legos to create this wordmark and decide on its colors. The color set is using all 4 of Verizon’s secondary color, along with the brand’s main color, red.