A brand design for Desen Shop, a slow-fashion company that focuses on crocheted objects with a vintage and sentimental reference to Istanbul and Turkey. Designs utilize a lively color palette to complement its products’ dynamic and playful appearance. The design system features various graphic motifs, such as flowers, eggs, and abstract shapes, providing a sense of freedom within the brand. The brand’s name, ‘Desen,’ which means ‘pattern’ in Turkish, refers to its product line’s geometric and organic patterns.
