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“Roon: a comprehensive new platform built to provide medically vetted, empathic information and support to patients and caregivers experiencing challenging health conditions — all in a singular, trustworthy community. Roon empowers the patient’s existing care circle by connecting them with others who are experiencing a similar journey.” Read the full article on TMV’s Medium here.

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First direction, A chatbot UI direction to emphasize friendliness. Uses red to create a warm, vibrant, energetic experience. Rounded UI elements, remind of messaging platforms, are familiar, approachable, and casual. The bold type makes the design dynamic and joyful.

Second direction, an ambient UI uses dark background for calm and focus. Subtle gradient keeps this direction from being overly authoritative or intimidating. Transparent UI elements maintain a focus on content and functionality. Minimally weighted type support efficiency and airiness.

Third direction, a clean, straightforward UI approach that relies on subtle dimensions to create a solid neuromorphic look. Flat, rounded, almost tangible UI elements provide structure and emphasis where needed. Crisp, white type that cuts through the interface to guide users through the action.

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A digital watch face design for a tracking smartwatch for children: Gizmo Watch

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Discipline: Graphic Design, Digital Design
Client: Verizon
Industry: Telecommunications, Consumer Electronics
Location: New York, New York
Time: October 2019

Verizon GizmoWatch is a LTE enabled smartwatch for children. The GizmoWatch is meant to prepare kids for safe and productive communication experiences while allowing parents to stay connected to their children. The GizmoWatch enables two-way calling and messaging. In addition to secure connection between parent and child, the smartwatch is fully waterproof and can last up to 7 days on standby battery life. Arulinden, a New York based industrial design firm designed the physical watch.

My task was to design “cooler” watch faces for GizmoWatch in order to appeal to a young demographic and better complemend its trendy and colourful exterior.

My design strategy was first to define a brand direction for children at Verizon under the Verizon Master Brand. The defining characteristics for this new sub-brand were heavy use of colour, illustration and shapes. Color differentiated this brand from the strictly black and white brand of Verizon.

My designs used Verizon’s secondary colour set. Each interface included 2 progress indicators for step tracking, and task management functions of the smartwatch. Each design explored a different information design for these progress indicators. I used a lot of gradients in my designs, of which the rainbow gradient was a team favourite. Also another favorite was called ‘digital spaghetti’ and it featured a 3D coil graphic in its background, that reminded one of mac and cheese. I wanted to make all my designs feel blatantly childish. One direction featured a flat illustration of an animal. Another direction featured a pattern that reminded of a gridded school notebook pattern. And another one used a gift wrapper pattern. I used a lot of  blur effect to create a soft graphic language like that of the exterior of the watch. I also relied on bulbous, curvilinear and organic shapes. My goal was to keep the explorations, bold, bright and graphic and to stay loyal to the brand. The final set included 20 design recommendations.

The Verizon GizmoWatch received a 2019 Good Design. Award from the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art and Design.