Designing for Those Navigating Complex Health Conditions

Roon: a comprehensive new platform built to provide medically vetted, empathic information and support to patients and caregivers experiencing challenging health conditions — all in a singular, trustworthy community. Roon empowers the patient’s existing care circle by connecting them with others who are experiencing a similar journey.” Read the full article on TMV’s Medium here.

Design Explorations for Verizon’s New Digital Brand Language

Visions for enhancing the digital design system of Verizon’s My Verizon App

Discipline: Digital Design, Design System Design
Client: Verizon
Sector: Telecommunications
Collaborators: 16+
Location: New York, New York
Date: 2017 – 2019

Explorations for a rebrand of the Verizon App aimed to make the UI look more modular, friendly, and simple. The design builds on the Swiss-style Verizon brand, bringing in best practices of modern UI design to create a more approachable, friendly mobile application.

An Infographic for an NGO

An infographic demonstrating the operating model and purpose of a humanitarian startup: Colibri Global Infographic

Discipline: Data Visualization
Client: Colibri Global formerly Solar Route
Sector: Non-Governmental Organization, Startup Company
Location: Matagalpa, Nicaragua
Date: August 2015

Colibrí was founded in 2015 in Matagalpa, Nicaragua with the vision to catalyze the transition to clean energy and unlock the purchasing power of Latin American households. Its mission is to provide affordable, reliable solar energy for households & small businesses within and in and out of the electricity grid in Nicaragua.

The founders and CEO of Colibri Global Morgan Babbs came to me to help them illustrate Colibri’s mission and purpose with an infographic targeted for its investors.

The company was at a very early stage, so I kept the graphics very elementary to go with the rest of its branding.

I designed the infographic as a poster. I created a ladder-like maze graphic and narrated the story along the direction of this maze. The company was nascent and small but they were making a big change. This reminded me, graphically, of a stick figure: stick figure might simple, but it goes a long way in telling a story. Thus I used stick figures as my characters.

Since this design Colibri Global grew in scale and rebranded their infographic, but they stayed loyal to the hand-sketched stick figure aesthetic I came up for the initial visualization.

A Data Visualization for Samsung

A data visualization of customers’ entangled customer care experience with Samsung

Discipline: Data Visualization
Client: Samsung Electronics
Sector: Consumer Electronics, Customer Care
Location: New York, New York
Date: February 2016

Samsung Electronics hired frog Design to redesign its customer service processes. Samsung wanted to create a customer service experience comparable to Apple Care of Apple.Our task was to research Samsung’s current customer service experience and come up with ideas to improve it. Our research showed that an individual had to interface with Samsung’s call centre more than 2 times to resolve their issue. This number often got as high as 6. Inspired by the research results, I created a data visualization of the customers’ experience with Samsung’s call centre. My visualization aimed to demonstrate the scale of the issue and encourage Samsung to improve its call centre processes. We interviewed with 12+ Samsung customers. I worked with a small data set to create this visualization and quantified the data from our user interviews.

The visualization is named the spaghetti chart. Each line represents a customer’s interaction timeline with Samsung Care touchpoints. I used a colour scale from light yellow to red to color each stroke. I mapped the colour to the customer’s frustration levels. The warmer the hue was, the more frustrated the customer became.

I worked very closely with a very experienced design researcher on this project, drafting interview guides and conducting interviews. The proximity to research enabled me to be closer to data and create designs that were truly informed by data.

Branding for a Slow Fashion Brand

For Desen Shop, an Istanbul based slow-fashion company, I created a brand that evokes retro and nostalgic feelings. The brand uses a bright color set to match its product’s vibrant and playful look. The design system also utilizes many graphic motifs like flowers, eggs, and abstract shapes to make the brand feel liberal. The brand’s name ‘Desen’ means pattern in Turkish and alludes to the brand’s use of geometric and organic patterns in its product line.

You can view the website I designed and built for Desen here. You can see the Instagram page I manage and create content for here. The Instagram features a custom filter I built using Spark AR as well.

A Wordmark for a Design Conference

Wordmark and branding for Verizon’s internal design summit.

Discipline: Graphic Design, Identity
Client: Verizon
Sector: Telecommunications, Design
Location: New York, New York
Date: August 2020

Verizon organizes a yearly design summit to gather all designers under one roof to share updates on Verizon’s design body.

I wanted to allude to the technology dominant side of Verizon in this design, thus I embraced a binary aesthetic and kept the graphics really basic. To allude to the newly burgeoning design side of Verizon I used a mental reference to legos to create this wordmark and decide on its colors. The color set is using all 4 of Verizon’s secondary color, along with the brand’s main color, red.

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